MARKETING AUTOMATION COURSE FOR B2B & ECOMMERCE

Get your marketing automation done in a 4-week workshop

Learn how to automate landing pages, emails, SMS, payments, ads, CRM, and reports using proven workflows that turn your traffic into leads, leads into buyers, and customers into forever-customers. You don’t just learn it. You walk away with it DONE.

★★★★★ VERIFIED ATTENDEE REVIEW

“This Marketing Automation Workshop is a must-attend for every company looking to scale their marketing and sales process. It will accelerate your business growth if you implement what you learnt!”

— Gbenga Adeyaso, Baron Bathrooms

24/7 Automated Funnel Active

Live Cohort

Pipeline On Autopilot

Leads qualify & convert while you focus on growth

100% DONE

In 4 weeks

WordPress · HubSpot · Meta · Zapier

12 Days Hands-On

Date

Nov 3 – Nov 26, 2026 | Mondays - Wednesdays

Time

4:00 pm - 6:00 pm

Venue

Google Meet + Video Recording

Coach

Caroline Wabara

How the 4-Week Workshop Works

12 intensive training days structured into 4 practical implementation sprints. You don’t just learn theory—you build each layer live.

Sprint 01 · Days 1–3

Step 1: Foundation & Strategy (Days 1–3)

We start with good marketing automation and how to make it work for your business. Then we pick the sales and marketing automation tech stack that fits your business, and do the audience research to build your buyer avatar.

Buyer Persona

Tech Stack Audit

Automation Strategy

Buyer Persona

Sprint 02 · Days 4–6

Step 2: Funnel, Content & Landing Pages (Days 4–6)

We map out your sales funnel and value ladder for your business type, build a content strategy that instills buying beliefs, then write, design, and build your opt-in and sales landing pages.

Sales Funnel Map

WordPress Landing Page

Automation Strategy

Sprint 03 · Days 7–9

Step 3: Email & Automation Build (Days 7–9)

We craft email copy for every stage of the buyer’s journey to engage, qualify, and retain leads. Then we build your advanced email automation (lists, tags, segments) and integrate your full tech stack with WordPress. Yes, we set up your first automated customer journey together.

HubSpot & Zapier

Drip Sequences

Tags & Triggers

Sprint 04 · Days 10–12

Step 4: Ads, Launch & Measurement (Days 10–12)

We craft ad copy for every stage of the buyer’s journey, set up your pilot test ad campaign on Google and Facebook to generate hundreds of leads, then measure your campaigns and build a reporting dashboard.

Google & Meta Ads

Pilot Launch

ROI Analytics Dashboard

Limited spots per cohort to ensure hands-on direct review of your automations.

Simple workshop pricing.

Pay in full or in 2 or 3 instalments. Live sessions plus recordings.

Limited Time Lock-In

Early Bird

₦200,000cohort access

(Join the waitlist and lock in the Early Bird price before it goes up.)

Discover the exact automations Caroline has implemented in B2B and E-commerce companies to grow online sales, deepen client relationships, and increase ROI. Live workshop, video recordings, and the free automation templates.

Flexible Payment options:

Full payment

₦200,000

Pay twice

₦100,000 x 2

Pay three times

₦67,000 x 3

Locks in ₦50,000 / $100 discount before official enrollment opens

Standard Enrolment

Regular Price

₦250,000after deadline

(Full price after the Early Bird deadline.)

The same complete 4-week workshop: 12 training days, live Google Meet sessions with recordings, and everything you need to build your first automated customer journey.

Included in both tiers:

Standard full ticket once Early Bird capacity is reached

Limited Time Lock-In

Early Bird

$350cohort access

(Join the waitlist and lock in the Early Bird price before it goes up.)

Flexible Payment options:

Full payment

$350

Pay twice

$175 x 2

Pay three times

$120 x 3

Locks in ₦50,000 / $100 discount before official enrollment opens

Standard Enrolment

Regular Price

$450after deadline

(Full price after the Early Bird deadline.)

The same complete 4-week workshop: 12 training days, live Google Meet sessions with recordings, and everything you need to build your first automated customer journey.

Included in both tiers:

Standard full ticket once Early Bird capacity is reached

*Please note: Tool subscriptions (HubSpot, WordPress hosting, ad spend) NOT inclusive.*

Meet Your Lead Instructor

Who's Caroline from Wab Digital?

Founder & CEO of Wab Digital. Consulted over 500 businesses across Nigeria and Africa to turn manual chaos into automated revenue streams. Has been teaching marketing automation since 2015. Igbo Language Arts & Education degree graduate. Trained and mentored in Lagos, Nigeria. Featured by TechHER.

Founder & CEO

Leading Wab Digital growth agency

Pioneer Since 2015

Over a decade of live implementations

Featured by TechHER

Recognized African digital marketing voice

Education Degree

Trained to explain complex tech simply

“Marketing automation shouldn’t require an engineering degree or cost thousands in wasted software. In 4 weeks, we will build your engine together.”

11+ Years

Teaching Automation

500+

Businesses Consulted

Trained and mentored in Lagos, Nigeria

Comprehensive Curriculum & Deliverables

Here's What You Get

Everything you need to turn visitors into buyers on autopilot.

12 training days across 4 weeks taking you from automation foundations to a live reporting dashboard.

Your first automated customer journey, built with us. Not just theory: you set it up during the workshop.

FREE automation templates to attract true fans and sell 3X more, ready to import straight into your business (event participants only).

The hacks and tech we use internally at Wab Digital, taken from setup to implementation.

Training on real tools including HubSpot, WordPress, Zapier, and more, with guidance on which stack fits your business.

Email copy frameworks for every stage of the buyer’s journey to engage, qualify, and retain leads.

Ad copy frameworks plus a pilot campaign setup on Google and Facebook to generate hundreds of leads.

Live sessions plus video recordings on Google Meet, so you never miss a lesson and can revisit anything.

Ideal Candidate Profile

This Workshop Is The Right Fit For You If:

You're a business owner or CEO who wants your marketing and sales automated, not another course to binge and forget.
You're a marketing or sales professional who wants proven workflows you can implement the same week.
You run an E-commerce or B2B company ready to scale online sales.
You're an email marketing or CRM specialist who wants to build advanced automations (lists, tags, segments).
You own a digital marketing agency and want to deliver automation for your clients.
You're ready to implement while you learn, and walk away with it DONE.

You can invest ₦200,000 (or 3 payments of ₦67,000) in a system that sells for you every day.

Frequently Asked Questions

You Got Questions? We Have Answers...

Clear answers to common questions about schedules, tools, and recordings.

When does the next cohort start?

The upcoming cohort begins November 3, 2026. Join the VIP waitlist below and you’ll be notified the moment enrolment opens, with the Early Bird price locked in.

Is this live or recorded?

Both. Sessions run live on Google Meet, Mondays to Wednesdays, 4pm to 6pm, and every session is recorded so you can catch up or rewatch anytime with permanent access.

Can I pay in instalments?

Yes. Pay ₦200,000 in full, ₦100,000 twice (pay twice), or ₦67,000 three times (pay three times). Dollar instalments ($175 x 2 or $120 x 3) are also supported.

Do I need technical skills?

No. Every session is step-by-step and the templates are ready to import. If you can use email and a web browser, you can build these automations.

What tools do I need?

A WordPress website is the main requirement. We teach with HubSpot, WordPress, Zapier, and others, and Day 2 helps you choose the right stack for your budget.

How is this different from the Marketing Automation Masterclass?

The Masterclass is a self-paced version delivered to your inbox at a lower price. The Course is the full live workshop: you learn and build alongside Caroline over 4 weeks, with live sessions and recordings.

What if I want help implementing after the workshop?

Book our Marketing Funnel Automation Service ($1,000, built in 4 weeks) or our 90-Day Consulting Program, and we build it with you.

Ready to walk away with your marketing automation DONE? Join the waitlist!

By the end of this workshop, you’ll have the strategy, tools, and resources to run a sales funnel that actually works. Time to get more eyeballs on your products and services so you can make more and hustle less. Spots for each cohort are limited.

Zero risk · Early Bird discount lock · Free automation templates included

Early Bird Lock-in

Join The VIP Waitlist Today!

Enter your details below to be notified when the course is LIVE.

Get your marketing automation done in a 4-week workshop

WordPress · HubSpot · Meta · Zapier

Date

Time

Venue

Coach

How the 4-Week Workshop Works

Step 1: Foundation & Strategy (Days 1–3)

Step 2: Funnel, Content & Landing Pages (Days 4–6)

Step 3: Email & Automation Build (Days 7–9)

Step 4: Ads, Launch & Measurement (Days 10–12)

Simple workshop pricing.

Early Bird

₦200,000cohort access

Regular Price

₦250,000after deadline

Early Bird

$350cohort access

Regular Price

$450after deadline

Who's Caroline from Wab Digital?

Founder & CEO

Pioneer Since 2015

Featured by TechHER

Education Degree

Here's What You Get

This Workshop Is The Right Fit For You If:

You Got Questions? We Have Answers...

Ready to walk away with your marketing automation DONE? Join the waitlist!

Join The VIP Waitlist Today!

Fill the form below