You’ve seen the service page. You know what we do. But you’re not ready to fill out the form yet either because you still have questions the page didn’t fully answer.
That’s exactly why this post exists. Below are
20 real questions business owners ask before booking our Marketing Funnel Automation Service.
We’re answering every single one.
By the end, you’ll know exactly whether this is for you. And if it is, you’ll know what to do next.
1. How many landing pages do you actually build?
Between 2 and 10, depending on your offer structure. A standard funnel needs a lead capture page, a thank you page, and a sales or booking page. If you have multiple offers, we map out exactly what’s needed before we build anything. You’ll know the full scope before you pay a single naira.
2. Is this custom work or am I getting a template everyone else has?
Both, in the right way. We use proven funnel structures because they work. But your copy, your positioning, your audience strategy, and your brand? That’s built from scratch for you. No two clients leave with the same funnel.
3. You build the funnel but who runs my ads?
We handle the full build: landing pages, email automation, tracking, the works. At handover, we give you a clear guide to launch a test ad campaign yourself on Facebook or Google. If you want us to manage your ads on an ongoing basis, that’s a separate conversation — our Paid Ads service or Monthly Retainer covers it.
4. I’m already on Shopify. Is that going to be a problem?
Not automatically. We’ll talk through your current setup in the discovery call. Sometimes we can integrate. Sometimes a different approach makes more sense. We won’t take the project if we can’t execute it well on your stack — and we’ll never pressure you to move platforms just to suit us.
5. Will I need to pay for extra tools on top of the service fee?
Some tools are free — Google Analytics, for instance. Others, like HubSpot, have paid plans. Before we start, you’ll get a clear list of every tool you’ll need and what it costs. No surprises after you’ve paid your deposit.
6. The funnel is done in 4 weeks, so when do I actually start seeing leads?
The build takes 4 weeks. Results start when you send traffic into the funnel. Most clients begin seeing leads within 2 to 4 weeks of launching traffic. It depends on your offer, your audience, and how aggressively you’re driving traffic — but we’ll give you a realistic picture for your specific situation during the strategy phase.
7. Where does the traffic come from? You’re building the funnel but nobody’s in it yet.
A funnel is the path. Traffic is the people walking down it. We build the path. You drive the people — through ads, social media, SEO, referrals, or whatever channels you’re already using. If you want help with traffic generation too, ask us about Paid Ads or SEO when you book.
8. Do you guarantee results?
We guarantee the deliverables. Everything on the scope list gets built and handed over. What we can’t guarantee is how your market responds — no honest agency can promise that. What we can tell you is that we’ve built enough funnels to know what converts, and that’s exactly what we put into yours.
9. How much of my time does this actually take?
Less than you think — but not zero. Here’s the breakdown:
- Week 1: A 2 to 3-hour strategy session plus a short onboarding questionnaire
- Weeks 2 & 3: 2 to 3 check-ins of about 30 minutes each to review drafts
- Week 4: One final review session before handover
That’s roughly 5 to 7 hours of your time across the whole project. We keep meetings short and focused — no all-day workshops.
10. How do you research my audience when you don’t know my business yet?
We start with what you know. The onboarding questionnaire and week-one strategy session give us a deep view of your customers, your market, and your offer. From there, we do our own research — competitor funnels, customer language, what’s already converting in your space. We find the patterns. Then we build around them.
11. What does $1,000 actually include?
Here’s the full list — nothing hidden:
- Full marketing audit and customer journey map
- Value ladder built around your offers
- Content plan to build trust with your audience
- Audience research and ideal customer profile
- 2 to 10 custom landing pages (copy, design, and build)
- Email automation sequence (minimum 7 emails)
- HubSpot CRM setup
- Google Analytics and retargeting pixel installation
- Reporting dashboard to track results
- Ad launch guide to get your first campaign live
That’s the complete package.
12. Are there costs on top of the $1,000?
Yes — and we’ll tell you exactly what they are before you commit. Budget for:
- Tool subscriptions (you’ll get the full list upfront)
- Ad spend when you launch — we suggest starting at $5 to $10 per day
- Hosting and domain if you don’t already have them
These are normal running costs for any marketing system. Nothing unusual, nothing inflated.
13. I pay 70% upfront. What happens if I’m not happy with the work?
Every phase includes two rounds of revisions. You see the finished funnel before we ask for the final 30%. If something isn’t right, we fix it. If there’s a real problem, we have a direct conversation — we’re not going to chase payment on work you’re not satisfied with. That’s bad for everyone.
14. Is the $1,000 price going to disappear soon?
The standard rate is $1,500. We run promotions periodically and $1,000 is the current active rate. Book a discovery call and we’ll confirm exactly what’s available when you’re ready to start.
15. Who actually does the work — is it Caroline or people I’ve never met?
Caroline leads the strategy on every project. The build is handled by our team — copywriters, designers, and marketing tech specialists who have built funnels across e-commerce, B2B, coaching, and media. You’ll know exactly who is on your project from day one.
16. Have you worked with a business in my industry?
We’ve built funnels for e-commerce brands, service businesses, B2B companies, coaches, education brands, and media companies — in Nigeria and internationally. If you want to see examples relevant to your space, the discovery call is the right place to ask. We’ll show you what we’ve done in industries closest to yours.
17. What kind of support do I get after the 4 weeks?
At handover, we walk you through the entire funnel in a 60 to 90-minute session — how the emails work, how to read your dashboard, what numbers to watch. After that:
- 2-week post-launch support window for questions and small fixes
- Full handover documentation in plain English
- Ad launch guide to get your first campaign running
For ongoing monthly support beyond that, our Monthly Retainer covers it.
18. Will I be able to manage the funnel myself or will I need you every time something needs changing?
You’ll be able to handle the basics yourself. Pages are built in WordPress — you can edit copy without touching code. Emails are in Fluent CRM, which has a simple drag-and-drop editor. We build it so you’re in control, not dependent on us for every small update.
19. I already have a website and some email subscribers. Do I have to start from scratch?
No. We start from what you have. The week-one audit looks at everything — what’s working, what’s leaking leads, and what’s missing. We build on the solid parts and fix or replace what isn’t performing. You’re not throwing away progress.
20. I don’t have much traffic yet. Does it even make sense to invest in a funnel right now?
It’s a fair concern. A funnel without traffic is like a shop with no foot traffic — the system needs people in it to work.
But here’s what most business owners miss: the reason they’re not getting traffic is usually a messaging problem, not a traffic problem. Once your funnel is built and your positioning is sharp, getting traffic becomes significantly easier — because you know exactly who you’re targeting and exactly what to say.
Our recommendation: build the funnel first. It gives you something real to send people to. The strategy work in week one also tells you exactly which traffic channels make the most sense for your business and budget.
If you’re truly at zero — no tested offer, no audience, no budget at all — the discovery call will tell us quickly whether this service is the right next step or whether something else makes more sense first.
Still have a question that’s not on this list?
Book a free 30-minute discovery call.
We’ll look at your business, talk through your specific situation, and tell you directly whether this service is the right fit — or point you toward something that is.
No pitch. No pressure. Just a straight conversation.
Book Your Free Discovery Call → wabdigital.com/services/marketing-funnel-automation-service
Wab Digital is a digital marketing agency in Lagos, Nigeria. We help B2B and e-commerce brands build automated marketing funnels that generate leads and close sales without the founder having to manage every piece of it.
