Agency Price vs DIY Price: 10 Marketing Jobs You Can Do Yourself This Weekend

Full disclosure: I run a marketing agency, and this article will show you how to avoid paying me.

Some marketing jobs need an expert. Many don’t. They need a clear checklist, a few free hours and someone who has done the job before showing you each step.

Over 10 years and 500+ businesses later, I’ve turned the jobs my team does every week into guides, checklists and video tutorials. Below are 10 of them. For each one, you’ll see what Wab Digital charges to do it for you, and what it costs to do it yourself this Black Friday.

Short version: you can get all 10 DIY versions together for ₦10,000.

1. Plan your offer and launch a campaign

Agency price: ₦200,000 (Marketing Strategy Session)
DIY price: About ₦3,000 (AI-Powered Sales Funnel Launch Pack, sold alone for ₦15,000)

You get my tested AI prompts for writing your offer, landing page, emails, ads and influencer scripts. Fill in the details about your business and let AI write the first draft. Then edit it and launch.

DIY it if you know your product and your customer well and just need the words and assets done.
Hire us if you’re not sure what to sell, who to sell to or how to price it. You need a strategy first, and that’s what the Marketing Strategy Session is for. It’s ₦100,000 this month.

2. Build a complete sales funnel

Agency price: ₦1,500,000 (Marketing Funnel Automation Service)
DIY price: About ₦10,000 (Marketing Funnel Pack, sold alone for ₦50,000)

This is the funnel I used to get 500 customers, sell over ₦3M and lock in ₦1M a month in recurring revenue. You get the landing pages, ads, emails, scripts and launch plan. Copy the structure and put your own offer in.

DIY it if you or someone on your team can build pages in WordPress or a page builder.
Hire us if you want us to build the pages, automate the emails, and connect and test everything for you. It’s ₦750,000 this month.

“Hello Caroline, thank you! I haven’t written a single sales email in months! God bless you for the email templates.”
Abimbola Umozurike, Marketing

3. Set up a Google Ads campaign

Agency price: ₦400,000 (Google Ads Creation Session)
DIY price: About ₦2,000 (Google Ads Creation Checklist + Video Tutorial, sold alone for ₦10,000)

Watch me set up a Google Ads campaign from start to finish: keyword research, ad copy, landing page and launch. Then follow the checklist, one step at a time.

DIY it if you’re starting with a small budget and want to test before you spend big.
Hire us if you’re spending a lot every month and every wasted click costs you. It’s ₦200,000 this month.

4. Run an SEO audit on your website

Agency price: ₦80,000 (SEO Audit + Strategy Session)
DIY price: About ₦6,000 (SEO Audit Video Checklist, sold alone for ₦30,000)

This 3-hour video shows you how to find what’s wrong with your website and fix it. You track every fix with a checklist you can open anytime.

DIY it if you have one free afternoon and want to finally know why your site isn’t showing up on Google.
Hire us if you want us to run the audit and turn it into an SEO plan for you. It’s ₦40,000 this month.

5. Grow your Google traffic with AI

Agency price: ₦400,000 (SEO VIP Day)
DIY price: About ₦3,000 (AI-Powered SEO For Business Growth Bootcamp, sold alone for ₦15,000)

This 2-hour training gives you the roadmap, prompts and tools we use at Wab Digital. You’ll use them to run audits, write content, track keywords and grow traffic.

DIY it if you can commit to publishing content regularly.
Hire us if you’d rather have my team work through your SEO with you in one focused day. It’s ₦200,000 this month.

6. Set up email automation that reaches the inbox

Agency price: ₦500,000 (Email Automation Service)
DIY price: About ₦3,000 (FluentCRM + Amazon SES Setup for Email Marketers, sold alone for ₦15,000)

These video walkthroughs show you how to get out of the Amazon SES sandbox and raise your sending limit. Then you set up FluentCRM automations that land in the inbox instead of spam.

DIY it if your website runs on WordPress and you’re comfortable following technical steps.
Hire us if you want your email sequences written, set up and tested for you, or you’re moving over from another email tool. It’s ₦250,000 this month.

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The next four jobs are different. Even if you can afford to hire us, I’d tell you to learn these yourself. You’ll use them every week, and paying someone each time adds up fast.

7. Set up a CRM

Agency price: ₦210,000.00 (HubSpot CRM Setup)
DIY price: About ₦2,000 (HubSpot CRM Video Tutorial, sold alone for ₦15,000)

If your leads live in WhatsApp chats, a notebook and your head, this one is for you. You’ll set up HubSpot and connect it to WooCommerce, FluentCRM, Mailchimp and your ad accounts. Then you’ll track every lead and build reports that show what’s working.

8. Plan and run a webinar

Agency price: ₦700,000.00 (Webinar Marketing Service + Zoom Webinar Setup)
DIY price: About ₦2,000 (Webinar Planning Checklist, sold alone for ₦10,000)

You get an Asana checklist and video tutorials that cover setup, promotion and follow-up. Use it for your own webinars or your clients’.

9. Write copy that sells

Agency price: A copywriter’s fee on every campaign you run
DIY price: About ₦9,000 (90-Day Copywriting Challenge, sold alone for ₦45,000)

Every day, you hand-copy a proven sales letter and study why it works. Start this weekend, and in 90 days you’ll have a skill that improves every email, ad and landing page you write. If you hire a copywriter later, you’ll know good copy when you see it.

10. Put your social media on autopilot

Agency price: A social media manager’s fee, every month
DIY price: About ₦2,000 (Social Media Automation Guide Using Claude, Canva, Google Sheet & Content Scheduling Tool, sold alone for ₦10,000)

Use AI, Canva, Google Sheets and a scheduling tool to create and schedule your posts in batches. No more scrambling for something to post every morning.

The total

#	Job	Agency price	DIY price
1	Offer + campaign launch	₦200,000	About ₦1,000
2	Sales funnel	₦1,500,000	About ₦1,000
3	Google Ads setup	₦400,000	About ₦1,000
4	SEO audit	₦80,000	About ₦1,000
5	AI-powered SEO	₦400,000	About ₦1,000
6	Email automation	₦500,000	About ₦1,000
7	CRM setup	Recurring fee	About ₦1,000
8	Webinar	Recurring fee	About ₦1,000
9	Copywriting	Recurring fee	About ₦1,000
10	Social media	Recurring fee	About ₦1,000
	Total	₦3,080,000 for jobs 1 to 6 alone	₦10,000 for all 10

Your two options this Black Friday

Option 1: Do it yourself. Get all 10 guides, checklists and video tutorials for ₦10,000 ($10), with lifetime access. Their regular prices add up to ₦215,000.

GET THE ₦10K BUNDLE

Option 2: Let us do it. Every done-for-you service above is 50% off until the sale ends. That runs from the ₦40,000 SEO Audit + Strategy to the ₦750,000 Marketing Funnel Automation Service.

SEE DONE-FOR-YOU OFFERS

Only need one or two products? Single playbooks are up to 80% off with code DEAL80 at checkout.

The sale ends at 11:59 PM GMT on 1 December 2026.