Full disclosure: I run a marketing agency, and this article will show you how to avoid paying me. Some marketing jobs need an expert. Many don’t. They need a clear checklist, a few free hours and someone who has done…
I keep seeing the same problem with service businesses. They have traffic. They rank on Google. People find their website. But when someone wants to buy, the next step is often: “Send us a WhatsApp message.” That sounds simple. But…
(Because Write Once, Distribute Forever is my style.) Dangote doesn’t build a factory and then expect customers to magically show up. He has distribution systems that keep moving his products into different markets. I do the same with my content.…
I was paying too much to send emails. That was the problem. As my email list grew, so did my email marketing bill. I was paying more simply because I had more contacts. And I knew I was not the…
Recently, I had a meeting with one of our longest-standing clients since 2020. Their new CMO came into the call and did something I always appreciate they looked at the numbers first. Then they said this: They commended us for…
Her email list had 3,000 people on it. Yet, month after month, it generated almost zero revenue. I sat down with a business owner a few months ago who runs a solid company with a loyal customer base. She had…
After years of working with big companies, I noticed a pattern. Big companies don’t hire me to agree with them. They bring me in because I’ll say the things no one inside the company is brave enough to say. The…
Last month, in April, I sent 42,444 emails directly from my WordPress dashboard using Amazon SES and FluentCRM. Guess what AWS charged me? $7. Not a monthly subscription to some bloated ESP tool. Seven US dollars for forty-two thousand, four…
We’re already past the halfway point of the year. If your business is still running on manual follow-ups, copy-paste onboarding, and chasing unpaid invoices by hand, that changes today. Here are 5 automations that should already be working in the…
You’ve seen the service page. You know what we do. But you’re not ready to fill out the form yet either because you still have questions the page didn’t fully answer. That’s exactly why this post exists. Below are 20…
