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Last month, in April, I sent 42,444 emails directly from my WordPress dashboard using Amazon SES and FluentCRM.
Guess what AWS charged me?
$7.
Not a monthly subscription to some bloated ESP tool. Seven US dollars for forty-two thousand, four hundred and forty-four emails.
I see the comments. I’ve heard the excuses.
“Email marketing doesn’t work in Nigeria.” “Nigerians don’t open emails.” “I tried it and got nothing.” “All my emails landed in spam.”
Here’s what I’ve learned after working in this space: most people who say email marketing doesn’t work have not sent 100 campaigns. They haven’t built a list they show up to consistently. They signed up for a tool, sent two newsletters, got discouraged, and quit.
That’s not email marketing. That’s giving up before you understand the game.
Email marketing works. It works in Nigeria. It works when you:
Build a list of people who actually want to hear from you
Show up consistently, not just when you have something to sell
Set up automation so your emails go out whether or not you’re at your desk
And it does not have to be expensive.
$7 for 42,444 emails is not a typo. It’s what infrastructure-level email sending looks like when you set it up right with Amazon SES plugged directly into WordPress via FluentCRM.
If you’ve been putting off email marketing because you think it’s expensive, complicated, or “not for Nigerian audiences” — I want to challenge that assumption directly.
I put together a video guide that walks you through the exact setup I use: FluentCRM + Amazon SES, step by step, from inside your WordPress dashboard.
FluentCRM + Amazon SES Setup for Email Marketers
It’s the same setup behind those 42,444 emails.
👉 Get the FluentCRM + Amazon SES Setup Guide →
